Google my Business создание, настройка
Болшой, бесплатный, пошаговый курс по регистрации компании (5 способов), оптимизации карточки компании и продвижению в Google картах. Аналитика, работа с отзывами и негативом. Изучив курс вам больше не нужно искать информацию в сети!
Проверка позиций сайта
Положение сайта в поисковой выдаче: проверка и оптимизация
Незнание того, как проверить позиции сайта — непозволительная роскошь сейчас, когда SEO-мастера бьются над постоянным повышением их положения в выдаче поисковых систем. В лучшем случае непоследовательный подход не дает никаких результатов, в худшем — оставляет ваш проект прозябать на последних страницах поисковиков. И даже однократная оптимизация неспособна долго удерживать сайт в топе поисковой выдачи — гиганты Google и Yandex регулярно выпускают апдейты, призванные бороться за релевантность контента.
Анализировать положение в выдаче можно несколькими способами:
- Вручную;
- При помощи встроенных в поисковые системы онлайн-сервисов;
- Используя сторонние интернет-ресурсы, которые специализируются на отслеживании статистики;
- Десктопные и мобильные версии программ для ведения SEO-аналитики.
Способы бесплатной проверки сайта
Бесплатная проверка позиций в Google
Бесплатно узнать позиции сайта в Google можно либо вручную вводить поисковые запросы в поиск или в GSC (Google Search Console)
Как узнать рейтинг сайта в гугл
“Рейтинг сайта” состоит не только из данных о позиции поисковых запросов, но и множества других:
- страниц в индексе
- поисковых запросов в выдаче
- позиции запросов в поиске
- входящих ссылок
- поведенческого фактора
для общего понимания TRUST’а сайта необходим комплексный подход к анализу.
На каком месте сайт в гугле?
Для этого, лучше, использовать специальные сервисы или программы проверки позиций. Есть как платные, так и бесплатные. Последние, часто, показывают либо мало данных, либо не точные.
На этом курсе мы детально все разберем, и вы сэкономите много времени и ресурсов!
Проверка позиции сайта онлайн вручную
Через браузер
Недостатки:
- учитывает IP
- учитывает КЭШ браузера
- необходимо проверять каждый запрос
Браузер в режиме инкогнито
Недостатки:
- учитывает IP региона
- необходимо проверять каждый запрос
Динамику положения веб-сайта можно отслеживать вручную, листая страницы поисковика по запросу: этот метод хорошо подходит для тех, у кого есть много свободного времени, ведь по каждому ключевому слову поиск ведется отдельно. Поэтому при использовании этого метода лучше вести запись поисковой выдачи относительно каждого ключевого слова или запроса.
В целом, несмотря на очевидное неудобство такого метода, иногда он может эффективно использоваться в комплексе с остальными способами.
Анализ позиций сайта онлайн при помощи встроенных в поисковик сервисов
В Яндексе используется встроенный инструментарий для веб-мастеров, который можно использовать при проверке веб-сайта: он предоставляет данные по статистике, включая показы страниц, статистику переходов и другую информацию.
Google располагает аналогичным сервисом, способным проанализировать и показать основную информацию по продвижению, клики, переходы.
Оба сервиса помогут отследить динамику позиций сайта и умеют работать с региональными фильтрами.
Проверка позиций в Google при помощи онлайн-сервисов
Онлайн-сервисы — полноценный инструмент для отслеживания позиций в выдаче, с их помощью можно формировать полноценные отчёты с опциональной выборкой аудитории. Преимущество онлайн-сервисов в том, что более не нужно задаваться вопросом, как проверить позицию или планировать проверки вручную: большая часть сервисов умеет проводить анализ автоматически по настроенной пользователем схеме.
Функционал онлайн-сервисов гораздо шире, чем вышеупомянутые инструменты от Google и Yandex. Как правило, они умеют работать с несколькими проектами, сохранять логи, пометки и выдавать подсказки относительно ключевых слов.
Программы для проверки позиций
Компьютерные и мобильные программы считаются одним из самых полнофункциональных инструментов в арсенале веб-мастера. В отличие от онлайн-сервисов, расположение сервиса более традиционное — на устройстве пользователя.
Программы включают в себя обширный функционал: работа с несколькими поисковыми системами, возможность ведения логов, записей, маркирования, сбора поисковых подсказок и другие вещи, которые анализируют динамику позиций сайта в поисковых системах. При помощи программ можно отслеживать положение своего и конкурентного проектов, планировать автоматические проверки на регулярной основе, сохранять наборы ключевых слов и проверять индексацию страниц.
Все эти инструменты можно использовать в комбинации, либо предпочесть какой-то один. Курс поможет разобраться в этом обилии инструментов, выбрать проверенные методы, наиболее подходящие для вашей цели и составить свой проект по анализу, а далее по планомерному продвижению и выведению вашего проекта в топ выдачи поисковых систем.
Позиции в Google Search Console
Недостатки проверки позиций в Google Searc Console
- Относительно неточный показатель позиций, показывает только по Google
- Задержка актуальности позиций составляет 1-2 недели
- Показывает среднее значение по стране, а не по региону (особенно имеет значение для региональных сайтов)
Проверка через Topvisor
Преимущество – это автоматическая проверка позиций по заданному графику.
Недостаток – каждая проверка, каждого запроса стоит денег. Если вы проверяете тысячи запросов, суммы на проверку могут быть очень большими.
Проверка в Serpstat
Основное достоинство – это автоматическая проверка позиций по заданному графику.
Недостаток – каждая проверка, каждого запроса стоит денег. Если вы проверяете тысячи запросов, суммы на проверку могут быть очень большими.
Проверка в SerpParser
Стоимость программы может быть в рамках 200-300$, или 10-20$ в год в случае с программой SERP PARSER, преимущество – нет ограничения на количество запросов и проверок.
- Платная программа проверки позиций
- Богатый функционал по доступной цене
- Сохранение результатов проверки в файле
- Выгрузка результатов проверки
- Отображение конкурентов в выдаче
- Показывает сниппет страницы в привязке к запросу
- Возможность анализировать конкурентов
- Смотреть результаты поиска в SerpParser браузере
Проверка в Slovoeb
Бесплатная версия программы Key Collector
Кроме помощи в подборе запросов, есть возможность проверки позиций.
Скачать программу Slovoeb
Проверка в SiteAuditor
http://site-auditor.ru/
Кроме проверки позиций выполняет внутренний анализ страниц, поиск битых ссылок, показатели входящих ссылок и т.д.
Скачать пробную версию программы
Проверка позиций сайта в яндекс и google
Механика проверки позиций в Яндексе и Google одинакова. Большинство сервисов проверки позиций позволяют отслеживать запросы в нескольких поисковых системах + в разных регионах + на разных устройствах!
Это то, что влияет на отображение позиции.
P.S. проверяя позиции в “ручном” режиме, будет погрешность!
Анализ сайта поисковые запросы
Перед тем, как проверять позиции нужно:
- определить список запросов которые будут проверяться, их релевантность и поисковый потенциал
- сопоставить с релевантными страницами, чтобы не было канибализации запросов (это уже вопрос к оптимизации)
- выбрать сервис проверки позиций (обязательно нужно подключить GSC!)
Как использовать YouTube для бизнеса
вебинар – практикум
Как использовать YouTube для бизнеса? - Вебинар закончился
Вашего бизнеса еще нет на YouTube? Другой возможности успешно продвигаться там не будет! Самое время занять свою нишу именно там. Мы детально разберем с чего начать продвижение своего бизнеса на Ютуб и как увеличить продажи с его помощью.
С чего начать?
Разберем важные составляющие канала, какой формат видео использовать и что снимать именно для вашей ниши.
Как зарабатывать?
Видео-контент – это хорошо, но что дальше? Он ведь должен приносить доход. Поговорим о функциях для продвижения вашего бизнеса на YouTube.
что ты узнаешь
23 апреля
18:00
Александр Нечай
не упусти возможность
Записаться на вебинар
Другие вебинары и мероприятия
Аудит контекстной рекламы
Антикризисный маркетинг
Как использовать YouTube для бизнеса
How to Increase Your ROI Through scientific SEM?
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Twice Profit Than Before You Ever Got
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Best Domain Name for Student Ever
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Simple Ways To Optimize Your Website For SEO
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
The Basics of Blogging Search Engine Optimization
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!